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JARED LAPIDUS | DIRECTOR + WRITER

DIRECTOR | WRITER

  • Work
  • Television
  • Shorts
  • Commercials
  • Music Videos
  • About / Contact

Directing Reel 2017

Thanks for watching. Hopefully, this will give you a sense of my visual style, comedic sensibility, versatility, craft, production value, and proficiency behind the lens.

DirecTV | BBDO

DIRECTOR

A 6-spot campaign I directed for DirecTV, to promote their new cross-functionality with AT&T devices.

Password: DirecTV

Agency: BBDO
Production Company: HILUX

Nationwide Insurance | NFL

DIRECTOR

Nationwide Insurance is a sponsor of many NFL teams, and I directed these fun, contextual spots which air in real-time during the games.

Password: NFL

Agency: Ogilvy
Production Company: H&O

OREO | Meet Andy

DIRECTOR

Do you like Oreos? Do you like balls? Well then, you'll like this spot I directed for the holidays. Broad City's Arturo Castro did a wonderful job bringing Andy to life. 

Agency: 360i

Dale Earnhardt Jr. | Nationwide Insurance

DIRECTOR

Dale Earnhardt Jr. receives a new car and fire-suit at the start of each NASCAR season. I was tasked with directing the replacement intro for Dale's Nationwide Insurance broadcast campaign. It's short, I know. But we had some fun on set, and shot a #MannequinChallenge, too. See below!

Featured in: USA TODAY

Kevin Hart | Rally Health

DIRECTOR

Kevin Hart is a man who takes his fitness seriously. He's also the brand ambassador for health insurance carrier, Rally Health. I had the pleasure of directing him in these health-conscious spots, including one to promote his new feature film, "What Now".

Agency: iGo
Production Company: NBTV Studios
 

Burger King | Cheetos Chicken Fries

DIRECTOR

A spot I directed to announce Burger King's newest menu offering, Cheetos® Chicken Fries.

Password: BK

Agency: Code & Theory
Production Company: Valiant Pictures

IBM | Ogilvy

DIRECTOR

A series of fun spots I directed for IBM, as part of a campaign to promote their IT operating systems.

Agency: Ogilvy
Production Company: Black Powder Works

LIDL | "Efficiency Experiments"

DIRECTOR

German supermarket chain LIDL opened 100 stores along the East Coast, and together we created this series of "efficiency experiments", explaining how they manage to keep their prices so low.

Agency: VML
Prod Company: Black Powder Works

Haier | BBDO

DIRECTOR

BBDO ad agency asked me to direct this spot as part of their pitch presentation to appliance giant Haier. Please contact me if you'd like to watch!

Agency: BBDO
Prod Company: HSUBOX Productions

Verizon | Good More Grandma

Director

The great folks over at Verizon asked me to help create a series of convincing "shopping haul" videos starring their adorable, tech savvy septuagenarian, Grandma Ellie -- played by the inimitable Broadway legend, Marylouise Burke.

Agency: McGarryBowen
Prod Company: Above Average

Comedy Central Central | Papa John's

Director | Editor

Casey Jost and a host of other great comics star in these broadcast spots I directed for Comedy Central.

Foot Locker | Fat Jew & Anastasia Ashley

Director

Footlocker's new women's athletic apparel brand, SIX:02, teamed up with Fat Jew and Anastasia Ashley to promote their #ITSYOURTIMETODOYOU campaign.

Agency: BBDO
Prod Company: HSUBOX Productions

Comedy Central Central (Pilot)

Director | Editor

A branded spot created for Comedy Central, starring Casey Jost, Henry Zebrowski, Lisa Kleinman, Gary Richardson, Riley Soloner

SquareEnix | "Murdered" Scare Stunt

520,000+ VIEWS

Director | Editor

SquareEnix and Midnight Oil Creative asked me to capture this elaborate prank they had planned for the attendees of PAX East. It was quite the production.

And scroll down to check out the teaser trailer (Password: pax)

HBO | Inspired by HTMIIA

Director | Editor

A documentary piece I created with LOOSEWORLD to promote the 2nd season of HBO's "How to Make It in America."

LOOSEWORLD Pool Party

Co-Director | Co-Editor

LOOSEWORLD threw two crazy pool parties, and we were there to document the shit out of 'em.

Exlax | "Coming or Going"

Director | Writer | Producer | Editor

A fun spot we shot on spec for Novartis. They didn't ask us to shoot it. But we shot it for them, anyway. See below for the director's cut.

Directing Reel 2017

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Jared Lapidus - Directing Reel 2017

DirecTV | BBDO

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DirecTV - Birthday Party | BBDO

Nationwide Insurance | NFL

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OREO | Meet Andy

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OREO | Andy

Dale Earnhardt Jr. | Nationwide Insurance

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Dale Jr Open Shot

Kevin Hart | Rally Health

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14 Smoothie  v6

Burger King | Cheetos Chicken Fries

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IBM | Ogilvy

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LIDL | "Efficiency Experiments"

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The Lidl Produce Cannon #rethinkgrocery

Haier | BBDO

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Haier - Basketball Pitch Spot

Verizon | Good More Grandma

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Verizon | Grandma Ellie Ep. 1

Comedy Central Central | Papa John's

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Comedy Central Central | Papa Johns - Make It Better

Foot Locker | Fat Jew & Anastasia Ashley

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Foot Locker | Fat Jewish & Anastasia Ashley

Comedy Central Central (Pilot)

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"Comedy Central Central" PILOT

SquareEnix | "Murdered" Scare Stunt

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Murdered: Soul Suspect scares PAX East attendees

HBO | Inspired by HTMIIA

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Inspired By "How to Make It In America"

LOOSEWORLD Pool Party

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The LOOSEWORLD Pool Party, Part 1

Exlax | "Coming or Going"

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"Coming or Going" Spot :30

Copyright © Jared Lapidus 2018. All Rights Reserved.