Thanks for watching. Hopefully, this will give you a sense of my visual style, comedic sensibility, versatility, craft, production value, and proficiency behind the lens.

DIRECTOR

I was thrilled to direct this super clever and self-aware campaign. There’s no getting around the general public’s perception of the Triscuit cracker -- that it’s simply a delivery vehicle for other, more interesting toppings.  But why not be bold, and embrace the unique flavor and texture of the nude Triscuit. It’s fun to treat this as an audacious and heretical notion, and really lean into the absurdity of this reality, where seeing a bare cracker is tantamount to a wardrobe malfunction.

Agency: VanynerMedia

DIRECTOR

Food allergies are serious business. So I was honored when asked to direct this seriously fun PSA for End Allergies Together (E.A.T.), guest starring NFL Hall of Famer Jerome Bettis.

The 30-second spot (top) is meant to air on television and digital platforms. The 60-second spot (middle) is the director’s cut. The 95-second spot (bottom) is meant for release in cinemas nationwide, to air in front of film trailers.

Agency: BBDO
Production Company: HILUX

DIRECTOR

Cinco de Mayo only falls on a Saturday once every eleven years. So I was excited to direct this Jose Cuervo campaign starring James Van Der Beek, where he makes sure you’ll be ready to party all day. Featured in: Daily Mail

Agency: Experience Interaction

DIRECTOR

These fun spots feature natural dialogue, set in a real-world location, starring two relatable characters, captured genuinely and unobtrusively.

Nothing says healthy family unit like some gentle ball-busting. Who hasn’t slinked around the kitchen with their mom (or adult son?), and had these awkward, stilted, playful yet antagonizing, generationally-dissonant conversations.

In an instant, we understand and identify with their relationship -- how they jokingly communicate, razzing each other as a means of expressing their genuine affection for one another.

Agency: VanynerMedia

DIRECTOR

Multinational enterprise software company SAP was looking to make a splash with their recent acquisition of the HR software, SuccessFactors.

I was tasked with showcasing several office workers getting themselves all worked up, and summoning the courage to barge into the boss’ corner office. There’s a relatable wish fulfillment to this premise, but the brilliance of this campaign is the way it subverts expectation. Just before the requisite “I quit”, the spot does a complete 180. The employees aren’t quitting. In fact, they’re wildly happy at work, and just need to tell the boss as much.

DIRECTOR

A 6-spot campaign I directed for DirecTV, to promote their new cross-functionality with AT&T devices.

Password: DirecTV

Agency: BBDO
Production Company: HILUX

DIRECTOR

Nationwide Insurance is a sponsor of many NFL teams, and I directed these fun, contextual spots which air in real-time during the games.

Password: NFL

Agency: Ogilvy
Production Company: H&O

DIRECTOR

Do you like Oreos? Do you like balls? Well then, you'll like this spot I directed for the holidays. Broad City's Arturo Castro did a wonderful job bringing Andy to life. 

Agency: 360i

DIRECTOR

Dale Earnhardt Jr. receives a new car and fire-suit at the start of each NASCAR season. I was tasked with directing the replacement intro for Dale's Nationwide Insurance broadcast campaign. It's short, I know. But we had some fun on set, and shot a #MannequinChallenge, too. See below!

Featured in: USA TODAY

DIRECTOR

Kevin Hart is a man who takes his fitness seriously. He's also the brand ambassador for health insurance carrier, Rally Health. I had the pleasure of directing him in these health-conscious spots, including one to promote his new feature film, "What Now".

Agency: iGo
Production Company: NBTV Studios
 

DIRECTOR

A spot I directed to announce Burger King's newest menu offering, Cheetos® Chicken Fries.

Password: BK

Agency: Code & Theory
Production Company: Valiant Pictures

DIRECTOR

A series of fun spots I directed for IBM, as part of a campaign to promote their IT operating systems.

Agency: Ogilvy
Production Company: Black Powder Works

DIRECTOR

German supermarket chain LIDL opened 100 stores along the East Coast, and together we created this series of "efficiency experiments", explaining how they manage to keep their prices so low.

Agency: VML
Prod Company: Black Powder Works

DIRECTOR

BBDO ad agency asked me to direct this spot as part of their pitch presentation to appliance giant Haier.

Password: haier

Agency: BBDO
Prod Company: HSUBOX Productions

Director

The great folks over at Verizon asked me to help create a series of convincing "shopping haul" videos starring their adorable, tech savvy septuagenarian, Grandma Ellie -- played by the inimitable Broadway legend, Marylouise Burke.

Agency: McGarryBowen
Prod Company: Above Average

Director | Editor

Casey Jost and a host of other great comics star in these broadcast spots I directed for Comedy Central.

Director

Footlocker's new women's athletic apparel brand, SIX:02, teamed up with Fat Jew and Anastasia Ashley to promote their #ITSYOURTIMETODOYOU campaign.

Agency: BBDO
Prod Company: HSUBOX Productions

Director | Editor

A branded spot created for Comedy Central, starring Casey Jost, Henry Zebrowski, Lisa Kleinman, Gary Richardson, Riley Soloner

520,000+ VIEWS

Director | Editor

SquareEnix and Midnight Oil Creative asked me to capture this elaborate prank they had planned for the attendees of PAX East. It was quite the production.

And scroll down to check out the teaser trailer (Password: pax)

Director | Writer | Producer | Editor

A fun spot we shot on spec for Novartis. They didn't ask us to shoot it. But we shot it for them, anyway. See below for the director's cut.